Cliff Davidson

Position: Managing Director
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Profile:
I founded CED Accountancy Services Limited in 1999 having decided that the larger firms of Chartered Accountants I had both trained with, and worked in, for the previous fifteen years, had lost sight of the real challenges faced by start up business' and growing Small and Medium Sized Enterprises (SME's). Initially working from home, I soon learned that setting up a new business from scratch is not something which is done without sleepless nights; I therefore empathise with anyone starting up their own business.

As founder, I advise on all business issues, generally getting involved in more complex matters, and in particular in dealing with challenges in business, whether as a result of growth, management change, or in recent years the consequence of changes in the global market place. I tend to see the services we offer as "tax minimisation and wealth maximisation services" for our clients; having said this, we generally achieve such objectives by using simple things that work rather than getting involved in complex tax schemes which can often lead to difficulties at a later stage. I personally encourage all staff members to work closely with clients to maximise returns on all business decisions, whether it is simply buying a van on HP, or investing in a purpose built new factory/office. I am heavily involved in the local amateur sports scene, having played most sports over the years; more of a keen enthusiast than a talented sportsman. Travelling is a keen hobby now with my wife and young family.

Aled Roberts

Position: Director
E mail Address:

Profile:
I joined CED Accountancy Services Limited in the summer of 2001 to assist in developing the firm and to increase its profile in the local Community. Having worked in the accountancy profession for over 25 years, both in small and large accountancy practices, I have a wealth of experience in all aspects of general practice and look after a number of substantial corporate clients and high net worth individuals. I have also spent a number of years working in industry, gaining valuable experience, enabling me to advise owner managed businesses and 'add value' to their organisations.

Married with two children, much of my spare time is spent pursuing various sporting activities enjoying Squash, Table Tennis, Cycling and generally keeping fit.

Duncan Mitchell

Position: Senior manager
E mail Address:

Profile:
I joined CED Accountancy Services in February 2007.

I am a Chartered Accountant with experience in auditing, accounting and tax. I advise on appropriate structure's, bookkeeping, and IT systems for business start ups. I assist management in identifying key performance indicators (KPI's) within their business and assist with the implementation of reporting systems to monitor and interpret results.

I advise on corporation tax and income tax planning including the use of self administered pension schemes, SIPP's and SASS's to reduce tax liabilities, and assist with the completion of tax returns including payroll.

I am married with 2 children, like most sports, and am a committee member at Brixworth Cricket Club.